Principal Finance Business Partner, Growth
Company:
Location:Worldwide
Seniority level:Principal, 8+ Years
Experience:8+ Years
Skills:
SQLGoogle AnalyticsAmplitude AnalyticsMicrosoft Excel
Requirements:
- 8+ Years of Experience in Commercial Finance, FP&A or Strategy
- Bachelor’s in Finance, Marketing or equivalent
- Proven ability to collaborate with non-finance/non-data stakeholders to solve business problems and provide commercial support.
- Strong persuasion and communication skills to influence executive-level decision-making consistently using data to support decisions
- Proficiency in analyzing large datasets to identify market trends, customer segments, and campaign performance.
- Expertise in building complex predictive models to project revenue, growth, and market shifts with high accuracy.
- Deep technical skill in modeling LTV, CAC, and contribution margins to ensure sustainable product/service profitability.
- Advanced ability to measure the return on investment across various channels and initiatives to drive data-led budget allocation.
Responsibilities:
- Own the end-to-end forecasting for Revenue and Sales & Marketing (S&M) expenses, driving accuracy and ensuring alignment with the company’s overall P&L targets.
- Track, model, and optimize key revenue drivers ( Active customers, AOV, Orders, Transaction per user (TXpU), Pricing, and Product mix).
- Manage reporting and forecasting segmented by Region, Country, customer type, packages, and other commercial dimensions to clearly identify profitability drivers.
- Create and own the Region and Country P&L, focusing specifically on Gross Margin and Contribution Margin (including S&M).
- Perform Root Cause Analysis (RCA) to determine which regions and customer segments are performing well and which require mitigation measures
- Serve as the financial steward for core growth metrics (CAC, CLV, Payback Period), ensuring consistency, accuracy, and a single source of truth across Finance, Marketing, and BI platforms.
- Determine the right mix of spend for maximum ROI for each region and marketing channel.
- Lead marginal revenue/cost analysis to optimize marketing budget allocation.
- Conduct marginal revenue and incremental spend analysis to determine the point of diminishing returns for specific channels and campaigns, informing where to scale up or pull back budget effectively.
- Design and implement a robust finance-approval workflow for all discretionary marketing spend (e.g., contracts, media buys over a set threshold) to ensure compliance with established financial guardrails before funds are committed
- Build and manage the financial framework to analyze the marketing scorecard (including SOV, Market Penetration, Customers, LTV, LTV:CAC) against both budget and industry benchmarks.
- Proactively analyze how emerging marketing or GTM trends impact the P&L and articulate these insights to meaningful reports
- Accurate reporting and recognition of marketing expenses monthly
- Collaborate with growth and product teams on the commercial feasibility, GTM strategy, and financial modeling for new product segments and expansion into emerging markets.
- Help build the content, insights, financial narratives, and facilitate the running of the Monthly, Weekly and Quarterly Business Review for the Growth team, turning financial data into actionable management decisions
- Act as the trusted co-pilot to the Regional Directors and Central Marketing/Growth leadership, providing objective, data-driven financial challenge and decision support on high-stakes investments.
- Lead the effort to synchronize financial targets (P&L) with commercial execution metrics (e.g., customer acquisition volume, LTV, conversion rates) across regional and central teams.
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