Event Marketing Lead

Posted about 24 hours agoViewed
North America, United StatesFull-TimeEvent Marketing
Company:Linear
Location:North America, United States
Languages:English
Seniority level:Lead, 6+ years
Experience:6+ years
Skills:
LeadershipProject ManagementCross-functional Team LeadershipMarketingBudgeting
Requirements:
6+ years of experience in marketing and/or events, preferably in a B2B technology environment Proven experience leading event and field marketing programs, from strategy through execution and measurement Expert understanding of best-in-class event logistics, thought leadership programming, and demand generation through events Strong experience partnering closely with Sales teams to align events with account, regional, and pipeline goals Data-driven mindset with the ability to define success metrics, analyze performance, and clearly articulate ROI Excellent communicator with a proven ability to convey complex ideas and data clearly in written, presentation, and spoken formats to a wide range of audiences High bar for quality, detail, and execution, with strong judgment and ownership instincts
Responsibilities:
Lead and build Linear’s field and events marketing function, owning strategy, execution, and measurement across all in-person experiences Lead a high-impact, diversified event portfolio, including hosted events, major third-party conferences, and distinctive experiential campaigns Own end-to-end conference and event execution, including vendor selection and management, budgeting, staffing, timelines, on-site execution, and post-event follow-up Partner closely with Sales to identify priority accounts and regions, develop tailored event strategies, and ensure strong alignment between field programs and pipeline goals Track, analyze, and report on event performance metrics and ROI, translating insights into clear recommendations and continuous improvement Collaborate with teams across the company to shape compelling event content, programming, and messaging that resonates with our audience Lead and execute internal events, including Linear’s annual global company offsite and larger internal gatherings Ensure every experience reflects Linear’s mission, values, and brand—creating thoughtful, high-quality moments that feel intentional, human, and worth the time
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