Conversion Rate Optimization Specialist

5+ years of experience executing A/B testing and personalization frameworks. Proficiency in HTML, CSS, and JavaScript to implement front-end experiments. Experience with Adobe Experience Manager, Adobe Target, Mutiny, VWO, and web analytics tools (GA4, Looker, Tableau, etc.). Strong analytical skills to monitor site performance, interpret data, and generate actionable insights. Proven ability to collaborate effectively with Marketing, Design/UX, and Engineering teams. Understanding of B2B user behavior, customer psychology, and technical trade-offs impacting conversions. Excellent communication skills for diverse organizational levels and cross-functional teams.

Execute a CRO roadmap by designing and implementing A/B tests and personalization experiments to improve conversion rates. Configure, QA, and launch experiments using tools such as Adobe Target, VWO, or similar. Optimize web pages, forms, and digital touchpoints for full-funnel performance. Use data and user research to generate insights, assess test feasibility, and propose execution approaches. Translate UX wireframes and design strategies into test-ready variants. Monitor, analyze, and report experiment outcomes, sharing results and actionable insights. Manage testing timelines, backlogs, and the implementation of winning variants.