Paid Social Media Specialist

Bachelor's degree in Marketing, Business, or related field (or equivalent work experience). 2+ years of hands-on experience managing paid media campaigns, with a focus on social platforms. Proven track record of hitting and exceeding performance goals in a paid social role. Strong grasp of campaign performance metrics and analytics tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.). Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.). Meticulous attention to detail in trafficking, QA, and live asset management. Strong analytical mindset with the ability to turn data into clear, actionable recommendations. Keen eye for paid social creative and knowledge of current performance content best practices. Experience with creator-led paid content is a plus.

Plan, launch, and manage paid social influencer and brand campaigns across various social platforms. Continuously monitor performance and make proactive adjustments to hit KPIs. Own campaign QA, tracking setup, and media delivery standards. Translate campaign data into actionable insights and optimizations. Build, deliver, and present reports with strategic recommendations. Partner with Account Managers and Coordinators to align on campaign strategy. Provide guidance on paid content best practices and educate internal teams. Collaborate with creative, analytics, and client success teams. Stay updated on evolving platform algorithms, bidding strategies, and content trends. Experiment with new ad formats, targeting tactics, and creator-led paid media approaches. Share learnings with the team to improve collective expertise.