Customer Advocacy Marketing Lead (Costa Rica, remote)

3-5+ years of experience in customer marketing, advocacy, or related roles Proven success in managing and supporting customer advocacy or reference programs Excellent project management and communication skills Strong verbal and written English communication skills Strong storytelling and content development skills Experience managing online review strategies across platforms like G2, Gartner Peer Insights, and Gartner Digital Media Ability to work cross-functionally and build strong relationships Knowledge of Salesforce, Monday.com, and/or ReferenceEdge is a plus Willing to travel

Manage daily execution of advocacy and reference program Optimize advocacy initiatives for customer participation Track reference request fulfillment and manage roadblocks Build and maintain a pool of referenceable customers Support peer networking and engagement programs Own daily management and optimization of customer advocacy tool (ReferenceEdge) Streamline advocacy efforts and support sales/marketing with references Track engagement metrics and ensure tool alignment with business goals Execute processes for sourcing and activating customer references Project manage end-to-end development of customer stories (case studies, testimonials) Coordinate cross-functional collaboration for content development Identify strong customer advocates and manage content production Strategically distribute customer content across key channels Equip sales teams with relevant customer stories Support and execute processes to activate customer advocates for online reviews Facilitate and track review submissions Manage online review websites Identify, recruit, and manage customer speakers for events Coordinate logistics and speaker prep for events Maintain a pipeline of potential speakers Track and report on the impact of advocacy initiatives Collect and analyze key metrics to measure program performance Provide data-driven insights for program improvements