Customer Advocacy Lead (Costa Rica, remote)

3-5+ years of experience in customer marketing, advocacy, or related roles. Proven success in managing and supporting customer advocacy or reference programs. Excellent project management and communication skills. Strong verbal and written English communication skills. Strong storytelling and content development skills. Experience managing online review strategies across platforms like G2, Gartner Peer Insights, and Gartner Digital Media. Ability to work cross-functionally and build strong relationships with customers and internal teams. Knowledge of Salesforce, Monday.com, and/or ReferenceEdge is a plus. Willing to travel.

Manage day-to-day execution of the advocacy and reference program. Execute and optimize advocacy initiatives. Track reference request fulfillment. Build and maintain a pool of referenceable customers. Support peer networking and engagement programs. Own daily management and optimization of the customer advocacy tool ReferenceEdge. Ensure ReferenceEdge is optimized for efficient reference requests and reporting. Track engagement metrics and support tool alignment with business goals. Execute and improve processes for sourcing, managing, and activating customer references and proof points. Project manage the end-to-end development of customer stories (case studies, video testimonials). Coordinate cross-functional collaboration for engaging, data-driven customer stories. Identify strong customer advocates and manage content production workflows. Ensure strategic distribution of customer content across key channels. Equip sales teams with timely customer stories to influence pipeline progression. Support and execute processes to activate customer advocates for online reviews. Facilitate and track review submissions. Manage online review websites to ensure content is updated. Identify, recruit, and manage customer speakers for events. Coordinate logistics, speaker prep, and content development for customer speakers. Maintain a pipeline of potential speakers. Track and report on the impact of advocacy initiatives. Collect and analyze key metrics to measure program performance. Support advocacy program improvements with data-driven insights.