Performance Media Specialist

Bachelor’s degree in Marketing, Business, Communications, or equivalent 3–5 years of hands-on experience managing paid search and paid social campaigns Strong analytical capability to turn data into actionable insights Experience working with agencies, vendors, or multi-location organizations Demonstrated understanding of auction dynamics, platform automation, and audience targeting

Build, manage, and optimize paid search and paid social campaigns Develop keyword taxonomies, ad copy, audience segmentation, and testing roadmaps Own pacing, budget monitoring, bid strategies, and campaign governance Tailor messaging and creative approaches for different business units Maintain tracking hygiene (UTMs, naming conventions, pixels) Partner with Analytics for reporting and data validation Develop insight summaries using a 'what happened, why, and what's next' model Monitor lead quality and funnel health with Enrollment and CRM teams Support seasonal planning, scenario modeling, and yield analysis Adhere to privacy, brand safety, and suitability standards Contribute to process documentation and system improvements