Build and own the full marketing plan Develop comprehensive Account Based Marketing (ABM) strategy Develop brand and communications strategies Create high-quality content (blogs, case studies, etc.) Lead all digital marketing efforts (website, social media, etc.) Ensure excellent digital experience for airline audiences Support event planning and execution Partner with external agencies for design and communications Own execution, tracking, reporting, and continuous improvement Ensure brand consistency across all customer-facing materials Collaborate with Sales team to support commercial opportunities Ensure alignment of marketing initiatives to KPIs