Conversion Rate Optimization Specialist

5+ years of experience executing A/B testing and personalization frameworks with a strong understanding of web funnel performance. Comfort editing HTML, CSS, and JavaScript to implement. Strong analytical skills to interpret data, monitor site performance, and generate insights. Experience with Adobe Experience Manager website instrumentation. Familiarity with Adobe Target, Mutiny, VWO and data visualization tools (GA4, Looker, Tableau, etc.). Proven collaboration with Marketing and Engineering teams. Strong design sensibility, understanding of technical trade-offs, and awareness of B2B user behavior and customer psychology. Effective communication skills across diverse teams and organizational levels.

Execute a CRO roadmap built on data, insights, and hypotheses. Configure, implement, and QA experiments using Adobe Target and personalization tools like VWO, including front-end coding. Collaborate with the web engineering team to scope and deliver complex test variations. Optimize pages and forms to improve full-funnel performance. Use user research and data to inform test concepts and experiment variants. Assess test feasibility and recommend execution approaches. Translate UX strategies and wireframes into test-ready variants. Work with the Marketing Analytics team to define and create audiences. Build, QA, and launch personalization experiments. Define, monitor, and analyze success metrics for all experiments. Share test results and insights with Marketing and cross-functional partners. Manage testing timelines and backlog. Ensure winning variants are implemented and scaled across the site.