Sr. Conversion Rate Optimization Manager

3+ years of hands-on CRO and eCommerce experience, ideally with DTC brands or agencies. Shopify Plus expertise: Familiarity with liquid coding, themes, and Shopify ecosystem apps. Strong understanding of UX/UI design principles. Proficiency in tools like Google Analytics, Google Tag Manager, Google Optimize, and heatmapping tools. Experience managing a CRO roadmap, including A/B testing, iterative design, and sprint planning. Ability to design and prototype using tools like Figma or Adobe XD. Light coding skills (HTML, CSS, JavaScript). Proven history of optimizing subscription flows, upsells, and post-purchase pages. Data-driven approach with strong analytical skills and confidence in using Excel/Google Sheets. Excellent communication skills.

Oversee iRESTORE’s Shopify website, focusing on site optimizations, marketing launches, and day-to-day maintenance. Plan and execute A/B tests, multivariate experiments, and other CRO strategies to improve CVR, AOV, and user experience. Create mockups and wireframes and implement front-end changes using custom Shopify coding. Analyze site performance using Google Analytics, Google Tag Manager (GTM), and heatmaps to identify bottlenecks. Launch new subscription products and implement strategies to increase take-rates and upsells. Build, test, and deploy experiments, ensuring rigorous QA. Strategize product placements, upsells, bundles, and promotions to maximize revenue. Collaborate with growth marketing, design, and customer success teams. Track and report on key metrics, including site speed, bounce rates, add-to-cart rates, and testing impact.