Conversion Rate Optimization Specialist

5+ years of experience executing A/B testing and personalization frameworks with a strong understanding of web funnel performance. Comfort editing HTML, CSS, and JavaScript to implement. Strong analytical skills to interpret data, monitor site performance, and generate insights. Experience with Adobe Experience Manager website instrumentation. Familiarity with Adobe Target, Mutiny, VWO, and data visualization tools (GA4, Looker, Tableau, etc.). Proven collaboration with Marketing and Engineering teams. Strong design sensibility, understanding of technical trade-offs, and awareness of B2B user behavior and customer psychology behind conversion decisions. Effective communication skills across diverse teams and organizational levels.

Execute a CRO roadmap based on data and insights. Configure, implement, and QA experiments using Adobe Target and VWO, including front-end coding. Collaborate with web engineering for complex test variations and site tagging. Optimize pages and forms to enhance full-funnel performance. Use user research and data to inform test concepts. Assess test feasibility and recommend execution approaches. Translate UX strategies into test-ready variants. Define and create audiences with the Marketing Analytics team. Build, QA, and launch personalization experiments. Define, monitor, and analyze experiment success metrics. Share test results and insights with partners. Manage testing timelines and backlog. Ensure winning variants are implemented and scaled across the site.