Sr. Manager, Global Events (Event Strategy & Audience Engagement)

8+ years of experience in event marketing, audience acquisition, and campaign management or related fields, global event experience in B2B technology strongly preferred. Proven success leading event campaigns, multi-channel acquisition strategies and leading large-scale event content programs that enhance attendee experience and drive business outcomes. Strong storytelling skills with the ability to translate technical content into engaging messaging for multiple audiences. Strong analytical skills with the ability to translate insights into strategy and executive-level recommendations. Deep understanding of event technology platforms, digital experiences, data capture workflows, and operational infrastructure. Experience managing high-performing teams and cross-functional collaboration. Ability to operate at both strategic and tactical levels, with strong attention to detail and passion for excellence. Excellent communication, stakeholder management, and project management skills. Data-driven mindset with a focus on metrics, ROI, and continuous improvement. Proficiency with Salesforce, Tableau, Marketo, Swoogo and presentation tools (Google Workspace); SEO and content marketing experience a plus.

Develop and lead growth strategies for audience acquisition, attendance, and engagement across global events. Own the development, structure, and quality of event agendas and content. Lead end-to-end audience acquisition planning and demand generation strategies. Oversee shared service functions for scalable global event execution, including registration, website, technology, logistics, and analytics. Build and maintain enablement resources for GTM teams. Lead and mentor a global team spanning content programming, operations, analytics, digital experience, and communications.