- Develop and execute targeted audience strategies across specific buyer segments and lifecycle stages to earn sustained engagement.
- Own content strategy and personally produce core content—website copy, blog posts, email nurture, and social—setting the editorial standard that contractors and internal partners scale.
- Direct social media engagement strategies, cultivating executives, subject-matter experts, and customers into recognizable brand voices.
- Lead video content strategy—including short-form, episodic, and event capture—and oversee external contractors to scale production.
- Architect and manage an AI-native content operating model, balancing automated workflows with strict human editorial standards.
- Manage web content strategy to enhance organic discovery and authority (SEO, AEO, GEO) via third-party sources, earned media, and AI answer engines.
- Collaborate closely with Product Marketing, Demand Generation, and Customer Marketing to drive customer advocacy and qualified pipeline.
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