Senior Account Strategist, LinkedIn Advertising (Remote Canada) - Future Opening

4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different Ad Units within the LinkedIn Platform Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Ability to delegate to junior team members Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title etc. Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Organized, prioritizing, and managing multiple projects simultaneously

Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors/partners Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Provide fractional support for internal marketing Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are being achieved Understand the value of Programmatic campaigns Drive cross-sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI