Deliver test-ready user experiences, from concept to prototypes and dev hand-off. Lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration. Generate UX insights by analyzing behavioral data, metrics, heatmaps, and user recordings. Proactively improve underperforming experiences through iterative UX/CRO design. Collaborate with product, engineering, and stakeholders to align design with business goals. Mentor design best practices and drive UX strategy. Propose and implement design process improvements for experimentation and scalability.