Performance Media Specialist

Bachelor’s degree in Marketing, Business, Communications, or an equivalent field. 3–5 years of hands-on experience managing paid search and paid social campaigns. Strong analytical capability with the ability to turn data into actionable insights. Experience working with agencies, vendors, or multi-location organizations. Demonstrated understanding of auction dynamics, platform automation, audience targeting, and creative–audience interaction effects. High proficiency in communication, organization, prioritization, and cross-functional collaboration.

Build, manage, and optimize paid search and social campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms. Develop keyword taxonomies, responsive search ads, audience segmentation strategies, creative variations, and testing roadmaps. Own pacing, budget monitoring, bid strategies, campaign governance, and quality assurance. Tailor messaging, creative briefs, and audience approaches for ACCEL Schools, ELAs, and CapEd. Maintain tracking hygiene across UTMs, naming conventions, pixel configurations, event mappings, and CRM integrations. Partner with Analytics to validate reporting, enhance data quality, contribute to dashboards, and identify performance trends. Develop insight summaries using the 'what happened, why, and what’s next' model. Work closely with Enrollment and CRM teams to monitor lead quality and funnel health. Support seasonal planning, scenario modeling, and yield analysis. Adhere to privacy, brand safety, and suitability standards. Contribute to process documentation and SOP enhancement.