Build and maintain strong relationships with referring providers. Lead B2B outreach efforts in Indianapolis and Cincinnati regions. Conduct in-person visits with current and prospective referral sources. Plan and execute provider engagement opportunities. Establish relationships with referral coordinators, front desk staff, practice managers, and providers. Partner with internal providers and practice leaders to align outreach strategies. Support community-based marketing initiatives and represent Optima at local events. Capture and document referral source feedback in the CRM. Analyze referral data to identify trends and drive improvement.