Retention Marketing Manager for DTC Company (US-Based, Remote)

3-7 years of CRM/Retention experience at a high-growth DTC brand (CPG, wellness, beverage, or lifestyle preferred). Strong experience crafting campaign briefs and translating brand direction into CRM storytelling. Deep understanding of lifecycle marketing, segmentation, and customer journeys from onboarding through churn. Hands-on experience with Klaviyo, Attentive, Postscript, Figma, Clickup, Junip, Rise.ai, Bazaarvoice (including campaign coding/building). Proficiency pulling analytics from Shopify, Google Analytics, Tableau, or other BI tools. Comfort building and analyzing A/B tests. Ability to balance creativity and data to drive program improvements. Strong communication and project management skills. Experience with subscription programs (Skio/Recharge) and subscription-specific retention strategies. Knowledge of loyalty programs, triggered lifecycle flows, personalization, and best practices for scaling retention programs. Thrives in a fast-paced environment and enjoys testing, learning, and optimizing continuously. Excellent communication and cross-functional collaboration skills. Positive, proactive attitude with a willingness to problem-solve and support teammates. Strong ownership mentality — reliable, accountable, and able to manage multiple projects.

Develop campaign briefs and concepts that align with brand storytelling and business priorities. Build narratives connecting customer insights, seasonality, and business priorities into cross-channel retention campaigns. Collaborate with Creative to guide messaging, tone, and visual direction for email and SMS. Code, build, QA, and launch email/SMS campaigns with accuracy. Maintain and optimize automated flows (welcome, post-purchase, churn-prevention, win-back, subscription). Maintain list health best practices, deliverability, and subscriber file growth. Build and maintain advanced segmentation and cohorts based on customer behavior and lifecycle stage. Design, run, and analyze A/B and multivariate tests, turning learnings into clear recommendations. Partner with Product/Data to integrate new behavioral triggers and personalization points. Own retention reporting across email, SMS, and lifecycle flows. Track list growth and list health, reporting on trends and opportunities. Track A/B test results and communicate results and recommendations. Identify and implement optimizations to subscription logic, win-back strategies, and triggered communications. Use customer feedback and behavioral data to improve the user experience. Collaborate cross-functionally to ensure retention strategies support product launches and brand moments.