Social Media Manager - 52276135983

2+ years experience managing social media for a brand, creator, or company Deep understanding of Instagram, TikTok, YouTube, and Facebook Strong writing skills Experience with social growth tools and workflows (including ManyChat) Comfortable working with both strategy and daily execution Ability to take initiative, test ideas, and move quickly Organized, reliable, and proactive Experience and interest in wellness, health, lifestyle, or DTC brands (preferred) Experience repurposing long-form content into short-form (nice-to-have) Familiarity with analytics dashboards and reporting (nice-to-have) Basic video editing or comfort directing content creation (nice-to-have) Understanding of paid vs organic social (nice-to-have)

Own the social media content calendar across platforms Plan, schedule, and post daily content Develop platform-specific strategies Translate brand goals into content pillars Identify and test trends, formats, and growth opportunities Write engaging, on-brand captions Create original social content Collaborate on various content formats (Reels, TikToks, etc.) Help ideate and execute UGC-style, founder-led, and community-driven content Understand and apply social media growth best practices Use data and insights to refine content strategy Track performance and surface patterns Optimize posting cadence, hooks, CTAs, captions, and formats Manage and optimize tools like ManyChat for DM automation Maintain a consistent, warm, intelligent brand voice Support community engagement Collaborate with team members on launches and campaigns