Write clever, on-brand responses to customer comments and DMs across TikTok, Instagram, and Facebook React in real time to trends, memes, and viral moments while staying true to brand guidelines Turn questions, feedback, and even complaints into positive, human brand interactions Collaborate with social, marketing, and customer experience teams to align messaging Flag recurring customer insights, FAQs, and sentiment trends back to internal teams Adapt tone and responses based on platform, audience, and moment