Act as frontline representative for clients' social media channels. Monitor, engage, and grow online communities across platforms. Respond to comments, questions, and messages in a timely, brand-consistent voice. Develop, write, and design engaging social content (graphics, short videos, reels, carousels, captions). Collaborate with internal teams and clients to align content with business goals. Maintain content calendars and ensure timely delivery of assets. Build and sustain trust-based relationships with clients. Provide social media performance insights and recommendations. Proactively bring fresh ideas and creative strategies.