- Execute B2B digital acquisition campaigns targeting clinicians, nurses, procurement leads, and hospital decision-makers across Australia and New Zealand.
- Convert online engagement into enquiries, hospital consultations, product collection requests, and other conversions.
- Manage organic and paid social content across LinkedIn, Meta, and TikTok where appropriate, using Planable for scheduling.
- Test and optimize paid social campaign creative, copy, and audience segments against ROI and business outcomes.
- Create social posts, newsletters, landing page copy, and creative briefs from clinical and sustainability concepts.
- Maintain routine Webflow content, images, forms, and landing pages, and coordinate external web contractors for advanced support.
- Build and execute newsletters, onboarding journeys, nurture workflows, automated sequences, lists, and segments in HubSpot.
- Maintain CRM data quality, contact attributes, and marketing preferences.
- Monitor channel performance and prepare weekly delivery updates and monthly reviews covering ROI, campaign outcomes, and next steps.
- Maintain the marketing calendar, campaign cadences, approvals, and deliverables.
HubSpot