- Define strategic direction for a high-growth global YouTube channel with a Shorts-first approach.
- Identify audience behaviors that drive discovery, subscription, and purchase.
- Translate cultural and trend signals into repeatable content direction.
- Shape the content calendar around product launches, activations, and brand moments.
- Develop growth hypotheses and adapt strategic approaches based on performance analytics.
- Design and manage creator activation strategies, including briefing, selection, and evaluation.
- Ensure social strategy translates into clear, actionable direction for creative and community teams.
- Present and defend strategic recommendations to senior client stakeholders.
Data AnalysisStakeholder management