- Define and refine Ideal Customer Profiles (ICP) per vertical through collaboration with commercial leadership.
- Build and enrich targeted prospect lists using tools like Clay, Apollo, and Meet Alfred.
- Design, launch, and manage multichannel outbound sequences via cold email and LinkedIn.
- Monitor and iterate on outbound performance metrics like open, click, and positive-reply rates.
- Handle inbound replies and objections to qualify prospects against ICP criteria.
- Book qualified meetings and hand them off to the sales team with context.
- Maintain accurate outbound data, campaign tagging, and pipeline status in HubSpot and Asana.
- Support pre- and post-event outreach for industry conferences and trade shows.
- Report on outbound KPIs and pipeline health to the Head of Business Operations.
Lead GenerationHubSpotAsana