- Source and identify creators across YouTube, TikTok, and Instagram based on client briefs, audiences, markets, objectives, and budgets.
- Evaluate creator profiles using audience demographics, geographic distribution, engagement, average views, posting consistency, brand safety, and prior partnerships.
- Use influencer discovery and analytics platforms to identify creators and assess their campaign value.
- Prepare creator shortlists with performance metrics, pricing estimates, and recommendations.
- Manage creator outreach through email, social media, LinkedIn, and talent agencies or managers.
- Negotiate rates, deliverables, usage rights, exclusivity, and payment conditions.
- Assess proposed rates against CPM and CPV benchmarks.
- Coordinate contracting by documenting agreed commercial terms and communicating relevant information accurately.
- Maintain creator communication and campaign records in HubSpot or other tracking systems, and update databases and trackers using Google Sheets and Asana.
- Manage multiple campaigns and collaborate with campaign managers and internal stakeholders to meet deadlines and client expectations.
Google SheetsAsana