Digital Marketing Specialist (Logistics Industry)

Experience in the U.S. trucking / logistics industry (LTL & FTL knowledge required). Hands-on experience with Zoho CRM and Zoho marketing tools. Strong experience in LinkedIn marketing and B2B social media strategies. Experience with email marketing campaigns. Ability to create and edit graphics, poster ads, and short videos (Canva, Adobe, etc.). Creative mindset with the ability to bring new ideas to the table. Strong communication and organizational skills.

Manage and update Zoho CRM, including leads, contacts, and campaign tracking. Plan and execute LinkedIn marketing campaigns targeting shippers and logistics partners. Create, edit, and optimize social media content (posts, poster ads, short videos). Modify and improve existing graphics as needed. Execute email marketing campaigns (newsletters, lead nurturing, outreach). Develop creative marketing ideas to increase engagement and lead generation. Maintain brand consistency across all marketing materials. Analyze campaign performance and suggest improvements.