Manage a team of 2-4 designers focused on paid ad creative. Provide creative direction and actionable feedback. Oversee creative quality and ensure assets align with brand identity. Partner with performance marketers to develop ad campaigns. Lead concept development for paid media campaigns. Translate marketing strategy and performance data into ad concepts. Design and direct static ads, animations, videos, and storyboards. Present creative work to stakeholders and clients. Monitor performance data to inform creative iterations.