Serve as the primary financial thought partner to the CEO and executive leadership team. Build and maintain the company’s financial operating model. Evaluate strategic initiatives for growth. Provide scenario modeling, sensitivity analysis, and risk assessments. Own the annual budgeting process, rolling forecasts, and long-range financial planning. Monitor performance against plan and explain variances. Develop and maintain KPI dashboards. Partner with department leaders to drive accountability to budgets. Oversee day-to-day accounting activities. Ensure accurate and timely monthly, quarterly, and annual close processes. Review financial statements for accuracy, completeness, and compliance. Establish and enforce internal controls. Own cash flow forecasting and liquidity planning. Manage burn rate, runway visibility, and capital allocation. Optimize inventory investment. Oversee accounts payable, accounts receivable, and payment terms. Monitor gross margin performance. Identify margin leakage and cost optimization opportunities. Review pricing, discounting, and promotional strategies. Ensure COGS accuracy. Own financial systems and tools. Improve the accuracy, timeliness, and usability of financial reporting. Implement scalable finance processes. Ensure clean and reliable data flow between systems. Ensure compliance with tax, payroll, and regulatory requirements. Manage external audits, tax filings, and advisor relationships. Identify financial risks and recommend mitigation strategies. Support legal and insurance reviews. Lead, mentor, and develop finance team members. Set clear expectations, goals, and performance standards. Collaborate closely with Operations, Growth, E-commerce, and Sales teams. Act as a trusted business partner while maintaining financial rigor and accountability.