Senior CRM Executive - Maternity Cover

Approximately 2-3 years of expertise in end-to-end CRM marketing management. Developed and delivered CRM programs with proven results. Hands-on experience with CRM platforms (Iterable, Salesforce Marketing Cloud, Hubspot, Braze). Understanding of HTML and CSS. Experience handling campaign data using BI tools (Looker, Tableau). Experience in segmentation and targeting. A/B and MVT testing experience. Solid communication and reporting skills. Good Excel skills and experience with business reporting tools. Ability to handle multiple projects and adapt to changing priorities. Hands-on, delivery oriented, and results-driven. Experience in Financial Services, start-ups, or tech space is a plus. Curious nature, good organizational skills, and impeccable attention to detail.

Own and deliver acquisition and engagement CRM campaigns. Develop and implement a test and learn plan, A/B tests, and optimization strategies. Build and optimize cross-sell campaigns and customer journeys. Deliver a CRM test-and-learn pipeline across multiple channels. Analyze campaigns and report on trends and recommendations. Define, build, and maintain segments and CRM performance dashboards. Collaborate with Engagement Marketing team and cross-business stakeholders. Identify optimizations and new engagement marketing opportunities.