Senior CRM Executive - Maternity Cover

c.2-3 years of expertise in end-to-end CRM marketing management across sub-products and business units. Developed and delivered CRM programs with proven results against targets. Hands-on experience with CRM platforms (e.g., Iterable, Salesforce Marketing Cloud, Hubspot, Braze). Understanding of HTML and CSS. Experience handling campaign data from different sources using BI tools (e.g., Looker, Tableau). Experience in segmentation and targeting. A/B and MVT testing experience. Solid communication and reporting skills. Good Excel skills and experience with business reporting tools (e.g., Tableau, Looker). Ability to handle multiple projects and adapt to changing priorities. Hands-on, delivery-oriented, and results-driven with a pragmatic implementation style. May have worked in Financial Services, start-ups, or tech space. Curious nature, good organizational skills, and impeccable attention to detail.

Own and deliver acquisition and engagement CRM campaigns with a focus on automation and personalization. Develop and implement a test and learn plan, A/B tests, and optimization strategies. Build and optimize cross-sell campaigns and customer journeys. Develop and deliver a CRM test-and-learn pipeline across multiple channels (in-app, web, email, SMS). Analyze campaigns, report on trends and recommendations, and use data to build and maintain segments and dashboards. Collaborate with the Engagement Marketing team and cross-business stakeholders. Continuously look for optimizations and new ideas for engagement marketing opportunities.