CRM Specialist (Part-Time) - Remote

Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business Working knowledge of Braze - comfortable building campaigns, segments and journeys Strong attention to detail and confidence managing live CRM sends Data-aware mindset with an understanding of engagement and retention metrics Clear written communication skills Familiarity with A/B testing and experimentation in CRM (ideal) Experience with push notifications and in-app messaging (ideal) Experience working in a marketplace or two-sided platform environment (ideal) Ability to design and build HTML emails (nice to have) Social media experience (content, community or campaign support) (nice to have)

Build and send newsletters, lifecycle and engagement communications across email, push and in-app Support the CRM Lead in executing customer journeys in Braze Create and manage user segments based on behaviour, activity and lifecycle stage Help maintain and optimise onboarding, engagement and reactivation flows QA campaigns and journeys to ensure accuracy, timing and relevance Use CRM data to identify opportunities to improve engagement, response and retention Work with Customer Care, Product and Ops where CRM supports the member experience