Audit platforms for misconfiguration and underutilization Bring platforms to best-practice usage Define "how we use this tool" documentation Own GA4, GTM, Looker Studio, and attribution standards Ensure data accuracy, actionability, and trust Standardize naming conventions, event tagging, and dashboards Define adoption expectations by role Build and maintain enablement guides and onboarding standards Measure usage, enforce accountability, and partner with leadership for compliance Own and optimize outreach tools (e.g. Pitchbox) Standardize prospecting, outreach sequencing, templates, and reporting Integrate with SEMrush, Ahrefs, and broader SEO workflows Reduce spreadsheet sprawl and manual handoffs Design workflows between platforms (e.g. HubSpot ↔ ClickUp) Leverage automation (AirOps) to scale operations Translate tech adoption into labor savings, capacity gains, and margin improvement Quantify ROI by platform Track and report impact across leadership