Develop and manage relationships with channel partners to drive sales and engagement. Collaborate with partners to generate qualified sales leads through co-marketing or joint sales efforts. Act as the key point of contact for partners, providing support, training, and resources. Identify strategic opportunities with partners for increasing revenue and market share. Conduct regular business reviews with partners to evaluate performance and set goals. Utilize marketing initiatives to drive demand generation through the channel. Work closely with internal sales, marketing, and support teams. Analyze market trends and competitor activities to adjust strategies. Provide feedback from partners to internal teams. Participate in industry events and networking opportunities.