Own and optimize paid acquisition across Google Ads, Bing Ads, Facebook Ads, Display & Retargeting Manage paid marketing budgets with a strong focus on CAC, ROAS, and lead quality Analyze performance daily and make fast, data-driven optimizations Balance supply and demand across multiple business units using paid channels Maintain structured plans by service, region, channel, spend, and revenue Build and maintain dashboards and performance reports (Analytics, Power BI) Collaborate closely with the General Manager, marketing leads, and business units Research market trends, demand signals, and optimization opportunities