Senior Performance Creative Strategist

Exceptional writing ability, ideally in short-form, digital-first content. Performance mindset with enjoyment of digging into data and spotting patterns. Deep understanding of consumer psychology, platform behavior, and creative impact. Comfort forming hypotheses, reading results, and making fast creative decisions. Genuine interest in mentoring others. Fluency in written and spoken English. Experience developing performance-driven creative for paid social or digital channels. Strong comfort interpreting performance data and using it to guide creative direction. Experience collaborating cross-functionally in fast-moving environments.

Own creative strategy across multiple paid social accounts, from insight to iteration. Run performance-led research and analyze ad platform data. Develop and test high-converting creative concepts. Build clear creative hypotheses, testing frameworks, and messaging systems. Write and guide performance copy. Partner closely with design, editing, and media buying. Translate quantitative and qualitative feedback into creative decisions. Mentor junior creatives. Present creative strategy and performance rationale to clients. Stay current on platform changes, creative formats, and performance trends.