Collaborate to conceptualize and produce high-performing creative assets for social, email, landing pages, and display ads. Use consumer insights, research, and performance data to inform creative direction and optimize campaigns. Run A/B tests on creative elements and apply learnings to improve performance. Partner with performance marketers to align creative direction with media buying strategy. Develop creative that resonates with specific audience segments. Stay ahead of D2C, social media, and consumer behavior trends. Present concepts, strategies, and performance insights to stakeholders with recommendations.