SVP of Marketing

10+ years of marketing leadership experience, ideally within platform, marketplace, ecommerce, or two-sided ecosystem businesses Proven success building full-funnel strategies across brand, demand generation, and performance marketing Experience driving consumer or shopper acquisition alongside B2B or revenue-focused motions Strong people leader with experience scaling teams Data-driven operator with experience defining KPIs and optimizing spend Excellent cross-functional collaborator with executive presence Hands-on leader who balances strategy with execution

Own and evolve the Minty ecosystem marketing strategy Define and maintain brand narrative, positioning, and voice Build a cohesive brand system Use customer, shopper, and market insights to refine messaging Design and execute GTM strategies for B2B and D2C products Own marketing’s contribution to pipeline generation, product launches, and sales enablement Develop integrated campaigns Oversee development of sales and marketing assets Lead a strategic content program Own content strategy across various channels Lead performance marketing efforts Track and optimize key KPIs Lead product marketing across messaging, positioning, competitive intelligence, packaging, and launches Lead strategy and execution for in-person and virtual events Align events with GTM and demand goals Oversee social media strategy Lead, mentor, and develop a marketing team Establish and report on marketing performance metrics Partner with analytics teams to forecast performance Collaborate with other departments