Customer Advocacy Marketing (Costa Rica, remote)

Posted 6 days agoViewed
Costa RicaFull-TimeSales Performance Management
Company:Varicent
Location:Costa Rica, EST
Languages:English
Seniority level:Lead, 3-5+ years
Experience:3-5+ years
Skills:
Project ManagementSalesforceGoogle AnalyticsJiraCross-functional Team LeadershipContent creationEnglish communication
Requirements:
3-5+ years of experience in customer marketing, advocacy, or related roles. Proven success in managing and supporting customer advocacy or reference programs. Excellent project management and communication skills. Strong verbal and written English communication skills. Strong storytelling and content development skills. Experience managing online review strategies across platforms like G2, Gartner Peer Insights, and Gartner Digital Media. Ability to work cross-functionally and build strong relationships. Knowledge of Salesforce, Monday.com, and/or ReferenceEdge is a plus. Willing to travel.
Responsibilities:
Manage day-to-day execution of the advocacy and reference program. Execute and optimize advocacy initiatives. Track reference request fulfillment. Build and maintain a pool of referenceable customers. Own daily management and optimization of the customer advocacy tool ReferenceEdge. Project manage the end-to-end development of customer stories (case studies, video testimonials). Coordinate cross-functional collaboration for customer story development. Support and execute processes to activate customer advocates for online reviews. Identify, recruit, and manage customer speakers for events. Track and report on the impact of advocacy initiatives.
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