Manage day-to-day execution of the advocacy and reference program. Execute and optimize advocacy initiatives. Track reference request fulfillment. Build and maintain a pool of referenceable customers. Own the daily management and optimization of the customer advocacy tool ReferenceEdge. Ensure ReferenceEdge is optimized for efficient reference requests, content accessibility, processing, and reporting. Track engagement metrics and support tool alignment with business goals. Project manage the end-to-end development of compelling customer stories. Coordinate cross-functional collaboration for customer stories. Work cross-functionally to identify strong customer advocates. Ensure strategic distribution of customer content across key channels. Support and execute processes to activate customer advocates for online reviews. Facilitate and track review submissions. Manage online review websites. Identify, recruit, and manage customer speakers for events. Coordinate logistics, speaker prep, and content development for events. Maintain a pipeline of potential speakers. Track and report on the impact of advocacy initiatives. Collect and analyze key metrics. Support advocacy program improvements with data-driven insights.