Sr. Industry Global Campaigns Manager

6+ years experience in full funnel campaign management related to B2B marketing, campaigns marketing, industry marketing or growth marketing in a global capacity. Proven expertise in Financial Services and Insurance (FSI) marketing. Track record of developing successful, data-driven campaigns that drive measurable pipeline growth and accelerate deal velocity. Strong understanding of industry and vertical marketing strategies. Ability to build campaigns around a technical product that resonate with both technical and non-technical audiences where relevant. Ability to work with multiple data sources and translate campaign metrics into insights. Experience with target account strategy and segmentation. Strong communication, writing, and presentation skills. Excellent project management skills. Strong analytical and organizational skills. Proven ability to collaborate as part of a cross functional team and also work autonomously. Sense of urgency, flawless attention to detail in execution, ability to prioritize and quickly adapt to a changing environment.

Lead global, industry-focused campaign strategy and execution across key verticals. Develop persona- and industry-specific offers and content mapped to the customer journey. Leverage FSI marketing expertise to guide best practices across all verticals. Collaborate with field, partner, and digital marketing teams to activate campaigns across regions and channels. Manage campaign budgets, channel mix, and vendor relationships. Analyze campaign performance and pipeline impact. Align closely with Sales and SDR teams. Partner with product and industry leaders to create thought leadership content and high-visibility campaigns. Ensure global consistency and local relevance, supporting regional teams with localization, translation, and market-specific adaptations.