Product Marketing Manager - US Remote

5–7 years of Product Marketing experience (B2B SaaS or health-tech preferred) Experience with GTM strategy, messaging frameworks, persona development, VoC research, and product launches Proven ability to support growth and adoption in emerging or underpenetrated markets Exceptional written and verbal communication skills Analytical mindset with experience defining, measuring, and reporting PMM KPIs Comfort operating in a fast-paced, high-growth environment Strong cross-functional collaboration skills Passion for behavioral health or healthcare innovation

Lead VoC programs Translate insights into product needs and GTM strategy Build buyer/user personas and journeys Conduct market segmentation and analysis Own competitive intelligence Drive end-to-end launch planning Develop positioning, messaging, and value propositions Create launch and sales enablement assets Partner on customer communications Build and manage a repository of proof points Accelerate penetration into specific market segments Define and track PMM KPIs Partner with Product, Sales, and CS for cohesive GTM execution Deliver ongoing internal enablement