Product Marketing Manager - US Remote

5+ years of experience explicitly in product marketing, go-to-market, or strategy roles, ideally in healthcare technology, SaaS, or enterprise B2B. Basic understanding of clinical operations and hospital business decision-making dynamics. Demonstrated ability to craft persuasive narratives across audiences. Analytical mindset capable of interpreting data and translating data into strategy. Comfort operating cross-functionally in a fast-paced, matrixed environment.

Develop and execute GTM strategies for new products, features, and releases. Define audience segmentation, value propositions, positioning, and launch. Collaborate with Product Managers to align roadmap priorities with market needs. Enhance customer evaluation, buying, and onboarding journey. Identify opportunities for marketing support and service enhancements. Utilize tools to monitor utilization and customer intent. Mine data for customer ROI and proof points. Understand core markets and customer segments for positioning. Track market trends, analyst insights, and competitor developments. Craft clear, differentiated messaging. Synthesize insights into actionable recommendations. Maintain a messaging hierarchy. Own competitive intelligence. Maintain content library with product and services descriptions. Establish competitive intel management and distribution processes. Serve as connective tissue across Product, Marketing, and Sales. Share updates on roadmap reviews, competitive intel, and messaging. Translate field and market insights into strategic guidance. Collaborate with Sales Enablement on initiatives. Manage and respond to RFPs.