Manage the strategic direction and daily execution of O&E activities. Ensure all outreach and communications drive measurable, reportable outcomes. Sustain a robust and evolving digital enterprise. Manage a large team of over 30 outreach and engagement professionals. Oversee the development and implementation of digital strategies, strategic positioning, data analysis, social listening, media monitoring, and analysis. Develop and execute integrated communications strategies, including stakeholder affairs analysis. Ensure consistent message development and target outcome-based delivery. Align O&E initiatives with the agency strategic vision, goals, and objectives. Implement advanced stakeholder engagement strategies, leveraging ML, advanced analytics, and AI. Foster awareness and educate the military community about quality-of-life programs and services. Drive impactful O&E through the management of daily operations and innovative strategies. Orient all activities toward achieving SMART outcomes. Implement and maintain a continuous improvement program. Ensure content development and delivery complies with existing agency O&E principles, content marketing practices, and applicable DoD and Federal mandates.