Oversee all personnel related to outreach and engagement activities. Make recommendations to the Government customer regarding schedules, personnel, performance, and ideation. Respond to customer issues, concerns, or problems. Establish and track KPIs and web health metrics, delivering reports as directed. Develop comprehensive communications plans, including ad-hoc plans and tactics. Design and refine brand strategies, customer journey maps, and user personas. Develop and manage targeted media campaigns. Develop earned, organic, and paid media strategies.