VP Brand Creative
P
PepperApparel Brand
United StatesFull-TimeVp
Salary230000 - 275000 USD per year
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Job Details
- Languages
- English
- Experience
- 10+ years
- Required Skills
- LeadershipAdobe Creative SuiteGraphic DesignPeople ManagementUI DesignUser Experience DesignCross-functional Team LeadershipContent creationProduct designCommunication SkillsAnalytical SkillsCollaborationSEOMentoringOrganizational skillsPresentation skillsExcellent communication skillsRelationship buildingCritical thinkingTeamworkStrong communication skillsMarket ResearchCreativityData visualizationMarketingStrategic thinkingDigital MarketingResearch skillsPrototypingData analyticsA/B testing
Requirements
- 10+ years of experience in brand, creative, or design leadership roles
- Experience in women’s apparel or intimates is strongly preferred
- Strong portfolio demonstrating brand strategy, creative leadership, and execution
- Proven experience leading high-performing creative teams
- Deep understanding of ecommerce storytelling, PDP optimization, and customer journey design
- Strong creative instincts paired with analytical rigor; comfortable using data and insights
- Strong leadership presence and communication skills
- Organized and process-oriented with ability to move fast thoughtfully
- Experience partnering closely with founders and executive teams
- Holds high standards for the brand and mission
- Deep passion for Pepper’s mission, brand, and impact
Responsibilities
- Evolve long-term brand vision, positioning, tone, and aesthetic
- Translate merchandising vision and product strategy into creative narratives
- Own the product storytelling framework across launches, collections, and seasonal moments
- Serve as the ultimate brand steward, ensuring consistency across all touchpoints
- Execute brand strategy into creative briefs, campaigns, and visual identities
- Lead development of all creative assets (design, copy, video, photography)
- Define and track brand and creative performance metrics
- Own the brand content roadmap across channels
- Develop and maintain brand guidelines
- Build storytelling frameworks to increase purchase frequency and basket size
- Oversee creation of high-performing, on-brand content
- Drive use of customer insights and data to develop resonant stories
- Lead integrated go-to-market campaigns and commercialization strategy
- Partner with Ecommerce to optimize customer journey through creative strategies
- Oversee creative for PDPs, landing pages, and site merchandising
- Ensure cohesive customer experience across creative, messaging, and media
- Define and own the integrated marketing calendar
- Set vision and strategy for influencer, PR, social, and community as growth engines
- Drive organic social strategy and execution
- Identify, structure, and scale high-impact brand partnerships and community collaborations
- Own the PR strategy and agency relationship
- Build and lead a high-performing team, recruiting, mentoring, and developing talent
- Set high creative standards, balancing speed, quality, and scalability
- Champion cross-functional collaboration
- Amplify the creative spark and cultural magic of Pepper
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