- Build and lead the full communications function including PR and executive visibility.
- Develop a global rebrand strategy and manage brand architecture.
- Lead a multidisciplinary marketing team including event, social, content, and product marketing managers.
- Translate technical capabilities into value propositions for construction stakeholders.
- Build a demand generation engine across NA, APAC, and EMEA regions.
- Oversee global event strategy and industry conference presence.
- Develop and manage marketing budgets with focus on ROI and financial stewardship.
- Define and improve KPIs across SaaS metrics, tech adoption, and sales alignment.
Digital MarketingSaaSBudget management