- Own the EMEA field marketing and event calendar, selecting programmes based on market opportunity and pipeline potential.
- Develop event strategies and investment recommendations aligned with sales priorities, target accounts and revenue objectives.
- Define event objectives, KPIs and pipeline targets, and evaluate programme performance.
- Plan and deliver EMEA events from business case through post-event review, including trade shows, conferences, customer and partner events, and webinars.
- Source and negotiate venues and suppliers, and coordinate agendas, speakers, customers, partners, sponsors, invitations and registration.
- Lead onsite event delivery and manage event follow-up, including lead handover to Sales, CRM updates and reporting.
- Manage EMEA event assets, demo equipment and branded materials, including shipping, storage and inventory tracking.
- Plan and manage the EMEA field marketing budget, track actuals against forecasts, and manage purchase orders, invoicing and expense reconciliation.
- Track event contributions to pipeline, deal acceleration and account engagement, and deliver post-event performance reporting.
- Coordinate event-based ABM activity with Sales and Marketing, prioritizing target accounts and tracking account-level engagement.
Project ManagementCRMBudget management