Field Marketing Manager

5–10 years of experience in field marketing, regional marketing, or demand generation (B2B required; enterprise or SaaS experience preferred) Proven success building pipeline-driving field programs with measurable revenue outcomes Experience running integrated campaigns across events, digital, social, ABM, and partner channels Strong understanding of complex B2B buying journeys and sales motions (SDR, Sales, Partners) Hands-on experience with marketing automation and CRM tools (such as Marketo, Salesforce, 6sense, or similar) Comfort working in matrixed environments with sales, product marketing, revenue operations, and leadership Strong analytical skills Clear, thoughtful communicator Strong project management skills Experience with post-event follow-up strategy is a plus

Own regional marketing strategy from opportunity identification through execution and revenue contribution Build and run a portfolio of high-impact events, including executive experiences, customer roundtables, roadshows, partner activations, and trade shows Design and execute integrated campaigns across events, digital, email, ABM, content, and partner channels Partner closely with sales and sales development to align on territory plans, pipeline gaps, and opportunity strategies Serve as a connector across marketing, sales, revenue operations, and leadership Establish a regional insights engine by feeding competitive intelligence, customer signals, campaign learnings, and field feedback into planning Lead quarterly and monthly planning cycles, sharing field marketing roadmaps, investment recommendations, and performance outlooks Measure what matters by defining KPIs, building dashboards, and making real-time adjustments during QBRs and monthly reviews Manage budgets, vendors, and agencies Travel to key markets and events (up to 50%)