- Create quarterly field marketing plans to generate demand and increase funnel velocity in the assigned territory.
- Own end-to-end execution of regional programs such as virtual events, in-person events, and executive roundtables.
- Manage event logistics, promotional activities, communications, SDR hand-offs, and post-program follow-up.
- Support the planning and execution of national tradeshows, conferences, and customer events.
- Manage the in-region field marketing budget, tracking spend and evaluating performance via CPL, ROI, and pipeline metrics.
- Provide weekly and monthly program reporting and event analytics.
CybersecuritySalesforceBudget management