Process, analyze and understand conversations in digital channels to identify key insights or brand opportunities. Analyze owned channels analytics to identify key insights or brand opportunities. Conduct test and learn programs on owned channels and campaigns Monitor daily conversation related to the brands to detect communication opportunities or potential crises. Generate daily and monthly reports of both content performance analyzed always from the perspective of the content strategy and social listening. Collaborate in brainstorming sessions with content and creative teams to optimize the platform in terms of content, messages, form