SEO & Lead Generation Analyst

BS/MS in Marketing, Business, Communications, or a related field. 4+ years of hands-on experience in SEO, content optimization, or growth marketing. Strong technical SEO skills: site audits, crawl analysis, indexing, metadata, and Core Web Vitals. Experience with keyword research, on-page optimization, and link-building strategies. Proficiency with SEO and analytics tools (Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, Looker Studio, etc.). Ability to analyze data, create actionable reports, and communicate insights clearly. Understanding of conversion rate optimization (CRO) and user journey optimization. Excellent English communication skills (C1 preferred, strong B2 may be considered). Self-starter attitude with the ability to work independently and collaborate across teams. Must reside and have work authorization in Latin America. Must be available to work with significant overlap with Mountain Standard Time (MST).

Conduct regular website audits for technical health and SEO best practices. Perform keyword research to guide content strategy and page optimization. Improve website performance, crawlability, and Core Web Vitals. Monitor organic rankings, traffic, and conversions. Plan, execute, and optimize Google Ads (SEM) campaigns. Conduct keyword analysis to align paid and organic search strategies. Track ROI and conversion performance across paid and organic channels. Manage monthly budgets and test ad creatives and targeting. Collaborate with writers and designers for SEO-driven content. Plan and maintain a keyword-based content calendar. Optimize existing pages and blogs for rankings and engagement. Research and propose new content opportunities. Set up and maintain dashboards for SEO, traffic, and lead generation KPIs. Provide insights to improve website conversion rates and marketing ROI. Conduct competitor and market research. Run A/B tests on landing pages. Suggest UX and content improvements based on data. Support paid campaigns with keyword insights and landing page optimization. Lead App Store Optimization (ASO) initiatives for FusionHit's app. Research mobile keywords, optimize app descriptions, and track store rankings.