- Support regular website audits to ensure technical health and SEO best practices
- Perform keyword research to support content planning and optimization
- Assist in improving site performance, crawlability, and Core Web Vitals
- Monitor organic rankings, traffic, and conversions, reporting progress on a regular basis
- Optimize metadata, internal linking, and content structure across key pages
- Support the planning, execution, and optimization of Google Ads campaigns under guidance
- Perform keyword analysis to help align paid and organic search efforts
- Collaborate with writers and designers to produce SEO-friendly content
- Maintain and update a keyword-based content calendar
- Help maintain dashboards and KPI reporting for SEO, traffic, and lead generation
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