Demand Programme Specialist

Proven experience executing integrated demand programs across channels (ads, email, web, social, digital events). 5+ years of experience in digital marketing or demand generation within the SaaS industry. Strong verbal and written communication skills with a proven bias for action and results. Ability to analyze campaign metrics and use data to plan and optimize program performance. Strong cross-channel marketing mastery and tech-savviness.

Plan, organize, and execute full-funnel demand generation programs. Produce and promote program assets like webinars and gated content. Analyze program specific marketing data and report on activity performance. Collaborate with BDR and Sales teams for efficient lead handoffs. Increase MQL quality and volume to impact sales efficiency and revenue growth.